Traditional approaches to backup and recovery have not kept pace with exploding growth of data. Physical tapes are hard to move and store, and even more challenging when it comes time to retrieve and recover your data. The process often takes weeks and a lot of manual processes. Traditional backup hardware and software isn’t much easier to deal with, often locking you into long-term storage purchases and major “forklift” upgrades to keep the technology current. Plus, this approach requires different point solutions for various workloads, depending on what they are and where they reside: On-premises, virtualised, in the cloud, big data, and more.