Augmented reality (AR) has become a powerful tool for a variety of employee-oriented enterprise scenarios and has found a home in industrial, manufacturing, and field service-oriented verticals. This adoption has increased as the complexity of workers’ jobs across manufacturing, maintenance, and technical service sectors increases in direct proportion to the complexity of the products they make and maintain.

PTC provides an industrial augmented reality product suite that plays a key part in its customers’ transformation to Industry 4.0. With the Vuforia family of products, organizations can rapidly create and deploy AR experiences to enrich their operations, training, and sales processes. PTC commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Vuforia. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of AR products from Vuforia on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four customers with years of experience using Vuforia and surveyed 150 US manufacturing firms that are interested in adopting AR.