Deepfakes have recently attracted significant attention in the news, especially since the emergence of cutting-edge generative artificial intelligence tools. Company boards and executives are beginning to recognize how these impact their business and identify essential initiatives required for safeguarding their operations and customers.

Contact center fraud grew by 40% in 2022 Year-over-Year and this trend has continued in 2023. Since 2020, data breaches have affected over 300 million victims causing over $8.8 billion in reported losses, and have led to negative impact on brands and customer trust. Deepfakes and synthetic voice attacks are a key element of this growing fraud problem causing concerns for company leadership and consumers alike.

Contact center technology teams are actively assessing the threat posed by deepfakes to effectively address these concerns. Pindrop's liveness detection technology is proven to detect deepfakes at a 99% success rate, protecting you and your customers against deepfake related risks, safeguarding your contact center, and strengthening your authentication approach.

Read on to learn how you can proactively prevent, detect and eliminate the threat of deepfakes and protect your business and customers.