Leaders must understand how their functions are performing today and what the most important areas of improvement are to achieve corporate objectives and confidently launch initiatives for the year ahead. With constant pressure on margins, expectations to do more with less and continuing volatility in the economic environment, the cost of getting it wrong is higher than ever.

The examples that follow demonstrate how we help our clients advance their maturity against three key areas identified by our global benchmark as top priorities. Every organization has its own unique mission-critical priorities — by completing the CEB Ignition™ Diagnostic for Sales, you can build a simple step-by-step action plan to drive results against yours in 2018.