The Shift to SaaS: A high-value opportunity for ISVs

SaaS represents an opportunity for ISVs to fundamentally transform their
business to deliver greater value to customers, sell software to a broader
range of customers, and streamline their internal operations. The market for
software is quickly changing to demand this mode of delivery, as software
buyers start considering total ownership costs, ease of use, and flexibility
in their purchase decisions. ISVs need to prepare for such a transition. This
paper will discuss the benefits that stem from changes to an ISV’s business
model (how it competes in the marketplace) and operating model (how
the ISV executes on its business model) as well as suggestions on how
to prepare for a SaaS transition, based on the experience of 20 ISVs who
successfully transitioned from a traditional software licensing and delivery
model to SaaS.

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