Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals.

To help enterprise sales leaders enable their teams to generate more revenue, Seismic has narrowed down the top 12 KPIs that they should use to assess effectiveness and efficiency going forward. Each KPI is listed under the strategic imperative that it has the greatest impact on and is further classified as an indicator of the sales team’s efficiency or effectiveness.

Some KPIs are comparatively straightforward ratios and measurements, while others are more intensive and require a combination of metrics to help ascertain the final value. But they all roll up to one goal: generating more revenue to drive sales success.