Today’s buyers suffer from information overload. With features, benefits, reviews and so much data to sift through, purchasing decisions are often swayed by something less tangible – emotion. It’s surprising, but research shows that B2B customers are significantly more emotionally connected to their vendors than consumers are to B2C brands.

So how can you tip the emotional scales in your favor? Cut through the noise by making a personal connection with your audience. Webinars provide the space businesses need to humanize their business and show audiences they care.