Accelerating Time-To-Insight, Driving Digital Growth, and Enhancing the Customer Experience Using Adobe Analytics & Adobe Audience Manager

With an ever-growing array of customer interactions, digital businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built siloed, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For Example, Forrester's research reveals that 90% of enterprises use multiple analytics tool.

To better understand the benefits, costs, and risks associated with this investment. Forrester interviewed eight customers with years of experience using Adobe Analytics (AA) and Adobe Audience Manager (AAM).