As managed service providers (MSPs) evolve to managed security service providers (MSSPs), they need to understand not just the security-related threats that current and
potential customers are facing, but how to differentiate and sell themselves in an increasingly competitive market for service providers.

• Rapid detection and response are critical in today’s evolving threat landscape.
• Companies of all sizes are at risk and need security solutions.
• Because the MSSP space is already highly competitive, MSPs moving into security must differentiate themselves.
• Smaller MSSPs can level the playing field against big competitors.
• Technology is a differentiator, allowing both the MSSP and customer to minimize TCO.
• AlienVault USM simplifies security for an MSSP and its customers.