The Forrester New Wave™: ABM Platforms, Q2 2018
In Forrester’s evaluation of the emerging market
for account-based marketing (ABM) platforms,
we identified the 14 most significant providers —
6sense, Demandbase, Engagio, Jabmo, Lattice
Engines, Madison Logic, MRP, Radius, RollWorks,
TechTarget, Terminus, Triblio, True Influence,
and ZenIQ — in the category and evaluated
them. This report details our findings about how
well each vendor scored against 10 criteria and
where they stand in relation to each other. B2B
marketers can use this review to select the right
partner for their ABM needs.
ABM Platforms, account-based marketing, 6sense, Demandbase, Engagio, Madison Logic, Terminus, B2B marketers, A wide variety of solutions and approaches, Numerous entrants from adjacent markets, Lots of mergers-and-acquisitions activity, Support multiple steps in the ABM process, Offer strong native capabilities, Are used by marketers to complement their marketing automation platforms, Current offering, Strategy, Market presence
