Productcaster - Google Comparison Shopping Site solution for retailers

A New Opportunity for Retailers


• Following the EU antitrust ruling last year, Google created a programme for comparison shopping sites such as Kelkoo
to appear in shopping ads on general search results pages from September 2017
• The objective of this initiative is to increase the competition in Google’s Shopping ad space (so shopping ads going
forward are not just ‘by Google’)
• Google are offering favourable CPC rates to advertisers who use the new Comparison Shopping Site (CSS) format
including an ad credit of up to 32k Euros every 30 days based on a spend match against an advertisers spend

 Digital

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